Andy Park

박형규

Experience designer

  • a food lover,
  • serial hobbyist,
  • and generally a fun guy

Experience & Selected Works

Overall, I have 5 years of full-time design experience, mostly in Fin/Insurtech — but also in healthcare, cybersecurity, and government.

My specialty is product strategy and delivery — defining opportunities and choosing the best path forward.

2024 – Now

TD Insurance

Leading the design of the post-login web experience, focused on digital adoption and customer engagement.

Rebuilt post-purchase registration with three dev teams, legal at the table, and eight weeks to ship.

+6.6 ptsregistration penetration, YoY
$2.7Mprojected savings
4 monthsahead of annual registration target
2020 – 2023

CIBC

UX strategy consulting across the bank, from Wealth Management to Client Experience.

2019

Focus 21 Inc.

Helped build a medical billing tool for clinics without billing departments, processing $3M+ in payments yearly.

2018

Arctic Wolf Networks

Built internal tools and workflows supporting in-house cybersecurity experts — triage to resolution.

2017

Ontario Digital Service

Research to improve feedback collection on Ontario.ca.

Fun Facts

  • I have ~350 hours on Animal Crossing (COVID was hard for me)
  • I like eating out more than I should
  • I took an improv class last year (Yes, and?)
  • Come read more about me